We are fast approaching the new year and companies are reviewing their budgets. Marketing teams that keep abreast of the current trends can help their clients, so let’s discuss a few of the marketing trends that will give businesses the opportunity to jump-start their sales.
People around the world are spending more time in front of their computers than in front of their TV sets. Because practically everything that’s available on TV is now available on one’s laptop or smartphone – from information accessibility to communication access to on-demand streaming TV and video channels – this trend will only continue in 2019.
Internet Advertising Will Evolve
As more businesses devote more of their budget to internet advertising, their marketers will develop unique advertising to catch the eye of their audience such as native display where the ad is included within the framework of the article. This is a good thing because ad blocking technology is going to prevent much traditional internet advertising, such as banner ads, from being seen.
Voice Controlled Assistants Will Rule
If you watched the 2018 World Serious (no, that is not a typo), you saw ads for the voice assistant Google. If you have a new LG computer, you’ll see a pop-up from Cortana again and again until you let her assist you. There’s Alexa and Apple’s HomePod – all ready to follow your voice instructions. These assistants are supposed to help you make your home a smart home, but it’s expected that Amazon, Apple, Google, Microsoft, and other manufacturers will provide ad space for businesses on these smart speakers. Ask Alexa how to remove a stain, for example, and it may well one day advise you to, “use Tide Stain Remover.”
Chatbots Will Replace Human Interaction
Chatbots – robots with human sounding voice – are overtaking apps as the information source of choice for Millennials. According to one study, 44% of consumers said they preferred to interact with a chatbot over a human customer service representative. Marketers have already started using chatbots and report that chatbot usage “leads to 10 times the open rate with content and five times the engagement with that content, over email.”
Content Remains King
The best content will enable a company to develop trust and loyalty with its customers or clients. However, people have to see it first, which means the way content is distributed in a rapidly changing world will continue to increase in importance.
About Mr. Brown: Mr. Rory Brown is a Managing Partner of NB & Co. and the Chairman of the Board of Directors of Ad Genius, Goods & Services, and Nearshore Technology Company. He works with management teams and experienced leaders on sales and marketing, technology, and strategic initiatives. Mr. Rory Brown is a Certified Public Accountant and received a Master of Business Administration from the University of Charleston, SC.
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