Employees working for your organization are as important as the customers – Period. They are responsible for bringing value to the assigned jobs and ensuring productivity, which eventually translates into profits in one way or the other. In this context, the term ‘HR marketing’ is of extreme importance. For the uninitiated, the concept basically utilizes the traditional concept of marketing to human resources. The objective is rather simple – To promote that “this is the best to work, to both prospective and existing employees”. Today, HR marketing makes sense to small and large businesses alike. Here’s what you need to know.
What’s an employer brand?
Gone are days when talent acquisition was only about fat packages. Owing to changes in global market and evolving expectations of employees, it is necessary to think out of the box. An ‘employer brand’ is basically an organization that seems like a lucrative choice to targeted employees. When HR marketing is done right, prospective employees will consider your company as a brand that adds value to their profile and resume, and they may choose to look beyond the basic CTC. Employer branding also concerns existing employees, simply because it creates a path and direction for talent engagement and retention.
How to get started?
If you need help with marketing rh, there are a bunch of agencies that can come handy. For HR marketing, having an in-house only adds to the cost, effort and time, and for small and new businesses, it’s not always the feasible option. With an agency that specializes in HR marketing, you can create a strategic and evaluated plan for employer branding. It also helps that these agencies have worked in different industries and with diverse clients, which allows them to take chances, keeping financials and risks in consideration.
Your business must be managed and run by the right people, and for that, HR marketing is extremely important. Yes, it requires investment, but if you study the benefits of employer branding, you will find that the cost of hiring, retention has reduced considerably in the long run. Also, it creates a new dimension for the human resource department, as it can use ideas like training, workshops and presentations to please employees and can also take their feedback, which helps in evaluating and rethinking HR marketing as required.
You can check online to find agencies that specialize in varied aspects of HR marketing, and don’t forget to ask for a quote.