I learned something interesting concerning the health spa and hair business a week ago.
I had been getting lunch with a decent friend so we were speaking about business and also the economy when she stated, “The hairstylists and spas are actually succeeding at this time.”
I almost dropped the bit of sushi I had been going to eat. I requested her where she heard might she explained that they has have been told by multiple people she knows who’re within the business. It appears individuals are spending cash – more than ever before on their own hair, facials, pedicures, manicures, massage, coloring, etc.
I figured “Does not this not in favor of exactly what the economic “experts” say?” Cash is tight. People aren’t spending. The cost of gasoline is killing home budgets.
They are discretionary services that no-one needs to buy.
I requested my pal if she’d any concept of why this really is happening within an economy where individuals supposedly don’t have any money to invest on may be. She stated the folks within the business believe that people wish to feel good when things get difficult and they will expend money to obtain what they need and feel they require.
Most of the companies she knows are expanding and offering more services, locations, and custom pampering.
It’s marketing and advertising 101. Discover what people would like and offer it. We’ve always had good and the bad within our economy and we’ll have lots more later on. Some companies will thrive throughout a lower period simply because they continuously purchase their sales and marketing.
Now isn’t the time for you to cut marketing costs. This is the time to have a look at that which you provide for your clients and see the best way to perform a better job of delivering it. This is the time to have a look in the individuals your business who communicate with the client which help them get better still.