Marketing your small business is a no-brainer. Whether you’re promoting your company on Facebook or adding fresh posts to your business’ blog on a frequent basis, connecting with consumers via marketing is critical if you want your company to grow. But what do you do if you want to turbocharge the effectiveness of your marketing and get even more return-on-investment (ROI) for your efforts? Upping your marketing game is essential if you want to boost your marketing ROI and accelerate growth for your company. Integrate the following tips into your small business’ marketing strategy, and you’ll be impressed at how much more mileage you get out of your marketing.
Twin Your Social Media Accounts
Don’t be satisfied with just posting new content on your Facebook, Instagram, Twitter, and Pinterest accounts. Take your marketing efforts to the next level by twinning your accounts. Share your Pinterest pins on Twitter. Post your Instagram images on Facebook. Share your Twitter images with your Instagram audience. Once you start getting double exposure from your social media shares, you’ll wonder why you didn’t discover this powerful marketing tactic sooner.
Distribution is Key
In the same way that you opt for double exposure for your social media content, you can also opt for double exposure from your blog posts. Create fresh content on your company’s blog and then turn your blog post into a mini blog post for Medium and LinkedIn. Embed a series of snippets from your blog post into a new post on Medium/LinkedIn with commentary. Link back to the original post on your blog to drive traffic to your company’s website. This increases the odds others will discover your content and boosts your SEO with additional linked URLs for your company.
Be A Forum Fanatic
If you want to increase the reach of your marketing significantly, consider making forum networking part of your small business’ growth strategy. Find forums where your business’ niche is being discussed (e.g., BoardReader.com) and then contribute to the conversation. Don’t spam forum members, but instead offer helpful commentary based upon your expertise. When forum users realize you are knowledgeable and helpful, they will check out the link to your company’s website that you have prominently displayed in your forum bio.
Wringing more ROI from your small business’ marketing efforts is easy if you take a strategic approach to growth. Incorporate the above-listed tips in your marketing strategy, and you’ll be amazed at how much more attention you can attract to your growing company.
About: Antonio Padula is a classically trained pianist and vocal instructor who has served the arts community of Kirkland, Quebec for ten years. The founder and primary instructor of a small studio, he is known for his passion and his enduring support of his students. When Antonio Padula first founded his studio, he was teaching students piano and voice in a small office space with one window. Today, the music school serves almost one hundred students in its afterschool lessons program, and new summer intensives are added each year to keep up with growing demand.
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